Mari Smith, a social media marketing consultant, said Facebook is even going so far as to prioritize Reels over other monetizing tools like Feed (formerly News Feed).During Meta’s earnings call earlier this month, Zuckerberg outlined two big priorities: pivot toward short-form video and serve “young adults over optimizing overall engagement.” He said competing services like TikTok are negatively impacting its growth in that area.But Facebook is hoping that maybe, just maybe, this will bring them back. Facebook hasn’t been considered cool among younger generations for years, and internal documents show that teens are spending less time on the platform. “We’re going to continue to focus on short-form video, given how important of a shift it is we’re seeing worldwide,” Adam Mosseri said yesterday.įacebook is hoping that Reels will entice more kids to use the platform, too.Not only is Reels becoming more popular on Facebook, but it’s also the only place where Facebook can effectively compete with massively successful platforms like TikTok and YouTube.“We want Reels to be the best place for creators to connect with their community and make a living,” Zuckerberg said. Mark Zuckerberg said Reels is the platform’s fastest-growing content format “by far,” and sees it as an opportunity for people to make money.Platforms like YouTube and TikTok have made it clear that short-form video is where social media is headed, and Facebook is following suit. Along with the global rollout, Facebook also introduced new ways for creators to use Reels and monetize.įacebook sees Reels as the future of social media, even though the company is by no means the one defining the future of social media. The platform’s TikTok clone has been available in a few countries, including the U.S., since September, but it’s now expanded to 150 different countries. Maybe it’s because I’m part of Gen Z and find Facebook generally boring, but Meta is desperate for that to change.įacebook rolled out Reels globally yesterday. In fact, I don’t really scroll through Facebook Reels at all. I’ve never shared a link to a Facebook Reel with a friend.
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